Our Story

About Pixie & Sherbet

Feel-Good Fabric, Feel-Great You

Our activewear is more than just fabric and seams—it’s a daily reminder that you deserve confidence, comfort, and a splash of luxe. We believe in uplifting every body, every day.

Our Story

Pixie & Sherbet was born from the beautiful chaos of motherhood. Alicia, our founder, was bending, running, lifting, and loving—living the full spectrum of mum life—and realized she needed clothes that could keep up. Clothes that felt good, looked luxe, and moved with her. That defining moment sparked a vision: activewear that empowers women through every stretch, sprint, and school drop-off.

From sketchbook to sample, the journey was filled with trial, error, and triumph. Alicia’s Toodyay roots shaped every stitch—infusing the brand with warmth, resilience, and a touch of magic.

Made for Real Women

Our pieces come in sizes 2XS–6XL and are designed to fit, flatter, and support you—no mannequins required.

Sustainably Sourced

We use eco-friendly NeoPigment™ inks and sustainable packaging, so you can feel good about your look and your impact.

Playful Vibes Only

We don’t take ourselves too seriously — expect a little humor and a lot of personality in everything we do.

We design with heart.

We design with heart.

At Pixie & Sherbet, our values are woven into every thread. We honour inclusivity, crafting silhouettes that celebrate every curve and contour. We embody empowerment, designing pieces that help women feel strong, radiant, and ready for anything. Our devotion to quality is reflected in hand-selected luxe fabrics and refined finishes. And with sustainability at our core, we choose mindful materials and ethical practices that care for the planet as much as they do for our community.

We prioritise eco-friendly choices at every stage—from using sustainable materials in our pieces to selecting non-harmful dyes and ethical, recyclable mail packaging. Our commitment goes beyond fabric: we operate on a made-to-order model to minimise overproduction and waste. Even our printing processes reflect our values, utilising water-based NeoPigment™ inks that are free of heavy metals and formaldehyde, with near-zero wastewater usage. Every decision is made with intention—to honour the earth while uplifting the women who wear us.

Our Promise

Our Promise

We promise to honour your movement, your moments, and your magic. Every Pixie & Sherbet piece is designed to support you—whether you're chasing toddlers, chasing dreams, or simply taking a moment for yourself. We commit to crafting activewear that feels as good as it looks, with luxe details, ethical practices, and empowering energy stitched into every seam. Our promise is simple: to uplift you, every single day.

Retail Partners

Allevare & Co (@allevareandco) Stock our signature styles in-store at Toodyay’s beloved boutique. [Discover In-Store]

84A Stirling Terrace, Toodyay, WA, Australia

Let’s Create Together

Want to partner on an editorial feature, event, or capsule collection?

Partner With Us: